Sarthak Agarwal
2 min readOct 20, 2020

Hello everyone!!!

Here is the Blog task that is given by our mentor Mr. Vimal Daga sir.

Topic Given →How MNCs are getting benefits by using AI/ML.

I would like to write on how Facebook use Artificial intelligence and make much benefits from it.

The fact say that 1.2 billion people upload 136,000 photos and update their status 293,000 times per minute which is very difficult to handle.At other side Facebook also has Instagram and whatsapp too now which are also on high usage as per the customer point of view.

So when a user scroll the post either on FB or on instagram,in between they see many types of advertisement related content too available,which is nothing but AI. Instagram also sponsor or charge a particular cost for these advertisement.

Firstly,when an advertisement is shown to the user if user is interested in that user take a look on that particular thing or takes time to watch the content from now onwards it is set in the computer's memory that customer is interested in that particular type of content. So from next time user will only see the data related to that particular content.

Same applies to the type of posts or the type of videos user like to watch on FB.If we put a comment,like or share on a post then from now onwards that particular user will see that type of data in scrolling the memes.

I would also like to give an example of Amazon shopping app--->>

Once a user search for a item called a wooden stool then automatically it was shown as---users also search for the rope and fan too 😅😅😅. Reason behind that is none other than AI, because data goes directly to the suicide materials used- wooden stool,fan and rope.All three are required altogether for suicide.

This was a short note from my side.
Hope you like it.
Thank you 🙏

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Sarthak Agarwal
Sarthak Agarwal

Written by Sarthak Agarwal

Cloud & DevOps Enthusiast ★ARTH Learner ★ AWS ★ GCP ★ Jenkins ★ K8S ★ Ansible ★ MLOps ★ Terraform ★ Networking ★ Python

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